ICT40815 CERTIFICATE IV DIGITAL MEDIA TECHNOLOGY (VIDEO PRODUCTION)

Course Overview

 

The Certificate IV in Digital Media Technology is for anyone seeking a successful career as a Digital Media Producer, Assistant Producer or Graphic Designer.
The 40 week course provides students with the knowledge and skills in graphic design, digital video, social media and interactive multimedia technologies. The focus of this course is creating digital video and multimedia resource content.
The course specifically covers how to integrate search engine optimisation, social media elements and social media marketing principals into a digital media strategy.

The training is delivered via a number of high quality online learning environments including video and interactive audiovisual environments. The ACIT online learning portal provides the logical and sequential structure of the course.  Students are given access to the learning portal which also provides the means to interact with their trainer, submit work, and receive feedback. Students are awarded the qualification on successful completion of the assessment activities and demonstration of competence in the workplace.

SUBJECTS

1. Creative Photoshop Concepts
2. Post Production
3. Visual Effects
4. Social Media Marketing - You Tube
5. Camera Techniques
6. Major Project

SUBJECTS OVERVIEW

The following is a summary of the individual subjects that make up the Certificate IV program

SUBJECT DESCRIPTIONS

CREATIVE PHOTOSHOP CONCEPTS

This subject introduces the fundamentals of Photoshop and teaches a broad spectrum of core skills that are common to many creative fields: working with layers and selections; adjusting, manipulating, and retouching photos; painting; adding text; automating; preparing files for output; and more. This subject demonstrates established techniques as well as those made possible by some of the new features unique to Photoshop CS4. The subject is indispensable to those who are new to the application, just learning this version, or expanding their skills.

TOPICS INCLUDE:

•  Learning and customizing the interface and workspace
•  Utilizing various manual and guided selection techniques
•  Working with Adobe Camera Raw
•  Adding special effects with layer styles and Smart Filters
•  Creating Photomerge panoramas
•  Optimising photos for the web and creating web galleries

POST PRODUCTION

This Subject covers the Premiere Pro workflow from a high level, providing a background on how projects go from start to finish before diving into basic clip adjustments, such as color correcting scenes for more dramatic impact, applying transitions effectively, and slowing down and speeding up clip playback. The course includes creative techniques, such as making titles and removing a green screen background from a shot.  The subject concentrates on how to take captured material and convert those captured sources into a fluid final product

TOPICS INCLUDE:

• Adding footage to the Timeline
• Creating dynamically linked content
• Making overlay and insert edits
• Moving edit points
• Playing a clip backwards
• Understanding pixel aspect ratio and frame rate
• Applying motion effects
• Cutting video to music
• Compositing with green screen and blend modes
• Correcting color
• Creating titles and lower thirds

Exporting sequences

 

VISUAL EFFECTS

This subject teaches fundamentals motion graphics and design techniques in the surfing industry from the ground up. He shows how to gather video, audio, and graphical source materials into layered compositions, make edits and adjustments, and then bring it all to life with a powerful array of visual effects and animation techniques. These skills are demonstrated in a series of increasingly intricate projects.  At the end of the program you will be able to utilise the skills in creating visual enhancing visual effective work piece.

TOPICS INCLUDE:

• Importing assets with Bridge
• Blending layers in a composition
• Animating static images with the Puppet tool
• Colour-correcting video footage
• Animating in 3D
• Stabilizing shaky footage
• Nesting and precomposing
• Creating visual effects from scratch
• Exporting to video and other media

SOCIAL MEDIA MARKETING (YOUTUBE)

This subject introduces the student to world wide phenomenon that is YouTube where hundreds of thousands of videos are uploaded every day. In this subject the student explores all the key concepts and techniques necessary to thrive on the site, including viewing, uploading, sharing, and tracking videos. The subject covers building an account, sharing with social networks, and the fundamentals of shooting and editing film for a YouTube audience, namely surfing enthusiasts, as well as tips for creating a brand, removing compression artifacts, and analysing video performance.

Topics include:

• Searching and viewing videos

• Creating an account and uploading videos
• Exporting and compressing
• Embedding content
• Creating a customized video channel
• Authoring a video blog
• Sharing content via Facebook, Twitter, and other social networks
• Tracking views, audience demographics, and viewership interest
• Replacing audio content with Audio Swap tracks

Including closed captions and custom annotations

CAMERA TECHNIQUES

This subject introduces the students the theory and practical techniques of shooting digital video. Students will learn terminology, such as progressive, interlaced, frame rate, data rate, fps, aspect ratio, sample rate, resolution, waveform, and many more. Those with no prior knowledge of editing software will acquire a firm grasp of DV editing though this course. Practical shooting will be conducted at a number of well known locations in brisbane and the Gold Coast learning the fundamental techniques of how to shoot in different enviroments.

TOPICS INCLUDE:

• Composition
• What is depth of field
• Difference between Linear and non linear capturing
• Cinematography
• OHS fundamentals
• Looking after and setting up equipment
• Using filters

MAJOR PROJECT

This subject introduces the students the theory and practical techniques of shooting digital video. Students will learn terminology, such as progressive, interlaced, frame rate, data rate, fps, aspect ratio, sample rate, resolution, waveform, and many more. Those with no prior knowledge of editing software will acquire a firm grasp of DV editing though this course. Practical shooting will be conducted at a number of well known locations in brisbane and the Gold Coast learning the fundamental techniques of how to shoot in different enviroments.

TOPICS INCLUDE:

• Composition
• What is depth of field
• Difference between Linear and non linear capturing
• Cinematography
• OHS fundamentals
• Looking after and setting up equipment
• Using filters